We are committed to championing fearless freedom and coming together to make meaningful impact. 

We believe in empowering individuals and organizations to learn and grow continuously.

We form champion teams to pair each projects with world class talents and direct projects from start to finish.

GET TO KNOW US

We are a
collective of
creative nomads

Each one of us is a strong independent entity but we know we are more impactful when collaborating together. We are creatives, strategists and technologists gathered under circle to get things done, plain and simple. 

Liu Shen

Founder

Business Innovation

Key Experiences:
Singapore Airlines, Asus, Huawei, Nokia, Alibaba, BMW, Porsche Design

Superpower:
Contagiously positive

Haeyoung Yun

Managing Partner

Design Strategy​

Key Experiences:
BMW, Mini, 3M, Haier, Samsung, Amore Pacific

Superpower:
The ability to consume copious amounts of chili

AiAi Wang

Administration Partner

Administration Partner

Alternative identity:
Ski & Pilates junkie

Russell Haines

Industrial Design

Industrial Design

Key Experiences:
Lenovo, Asus, Dell, Intel, Microsoft, Tencent

Founder of Memory

Spirit Animal: Parrot

Echo Kao

Brand, CMF & Industrial Design

Brand, CMF & Industrial Design

Key Experiences:
BMW, Rolls-Royce, Mini, Delta Airlines, Starlux Airlines, Revlon

Founder of LYNINC.co

Alternative Identity:
Urban relaxation Guru

Santong Bi

User Experience

User Experience

Key Experiences:
Alibaba, Xiami Music, FullSpeed

Alternative Identity:
Amateur architect

Ruth Ng

CMF Design

CMF Design

Key Experiences:
BMW, Nokia, Microsoft, Starlux Airline, CRRC

Alternative Identity:
Soap maker

Shin Muto

Automotive Design

Automotive Design

Key Experiences:
BMW, MINI, Nissan, Infinity, Weltmeister motor, Lexus

Founder of Hylight

Alternative Identity:
Solo traveler and motorcycle enthusiast

Nancy Xu

Design Research & Strategy

Design Research & Strategy

Key Experiences:
Porsche, Mattel, Samsung, IDEO

Founder of CEVOLUTION

Superpower:
The ability to find the questions behind questions

Ryan Ruan

Industrial Design

Industrial Design

Key Experiences:
Yuneec, Povos, Huawei, Logitech, AIGO

Superpower :
Master of hundreds of ways to peel and section fruits

Joy Zhu

UI Design

UI Design

Key Experiences:
BMW, Shanda, Porsche, Philips, Fosun

Alternative Identity:
Amateur chef, striving not to repeat the same recipe